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Outreach & Expansion Project
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In 2007, the
Westmoreland County Food Bank conducted a Gap Study which determined that there
were 40,000 people who qualified for but were not receiving food-assistance;
this was in addition to the 15,000 already being served by WCFB. After extensive research and planning, the
WCFB Board of Directors agreed to align with Feeding America’s® Strategic Plan
for outreach and expansion throughout Westmoreland County. The focus of this strategy was to find new
food, new funds and new friends to assist in reaching the underserved while
maintaining quality service for current consumers.
Early in the
project’s planning stage, The United Way of Westmoreland County partnered with
WCFB to provide funds for staff support for the project. Jeannette, Penn, Harrison City and Grapeville
were selected as target areas for the pilot project in 2009 and 2010. During that time frame, 395 new households
were enrolled in the WCFB Food Pantry Distribution Program through the four
Jeannette pantry sites.
In 2011 and
2012, the Mt. Pleasant/Scottdale areas were the focus of WCFB
outreach/expansion efforts; an additional 425 households were added to pantry
rolls there. As we begin a new year in
2013, WCFB will move outreach/expansion efforts to the New Kensington area of
Westmoreland County. The focus areas
will include Arnold, Upper Burrell and Lower Burrell. The pantries will be assessed to insure that
they can handle an increase in people seeking food-assistance. In addition, outreach activities such as
direct mailings will be directed towards income-eligible households in the New
Kensington area. WCFB also hopes to
disseminate information about the project through the New Kensington/Arnold
School District.
Our intention
is to raise awareness of the Food Bank and its services. We want people to be aware of the income
guidelines for eligibility and where the pantry sites are located. Families may be eligible for help and not
even know it. WCFB will be working on
developing partnerships through the community to assist in raising awareness
and help to increase volunteers at the pantries as participation increases at
these sites.
Clearly,
there is no immunity to hunger. It
affects us all, especially in today’s economic climate. It’s times like these that make WCFB so
important to so many people. WCFB is
here to provide a helping hand to those in need, whenever they need it; and
gratefully welcome the support of all those willing to help their
neighbors. WCFB staff is also available
to speak to groups and organizations interested in the work that will be done
in the New Kensington communities.
Please contact Texie Waddell at 724.468.8660 extension 20 or email her
at texie@westmorelandfoodbank.org.

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